Primebook’s android powered operating system
PrimeOS is based on the Android 11 ecosystem to help individuals push the boundaries of their creativity and skills. PrimeOS combines everything you need to uplift your day-to-day management and most importantly learning and gaming. Enjoy the perfect fusion of Android in a desktop interface.
High level goals
Since this was a foundational project, we focused on big-picture goals. Our aim was to prioritize the long-term needs of users, with a plan to refine and reshape the product after gathering user insights from the MVP launch.
1.
Centralized platform to run and manage android games on desktop.
Android games on desktop let users play mobile games with better performance and control, offering seamless integration onto a larger screen with customizable settings
2.
High caliber gaming based UI.
My Role
I led the Product Design - User Experience (UX) and User Interface (UI) - of Primebook’s Game Center as a Founding designer of this project from scratch to deployment. Primarily responsible for driving initial research, proposing the project, conceptualization, design, and delivery of key modules and feature areas, in collaboration with product manager and engineers.
Business perspective
1.
Market opportunity
Android gaming market is rapidly growing, expected to surpass $100 billion by 2025. Without a native gaming solution, PRIME OS will miss out on tapping into this lucrative user base, limiting its potential growth.
2.
User Retention
3.
Monetization pathways
Though still in the MVP phase, future iterations of the Game Center could allow PRIME OS to explore monetization opportunities through in-game purchases, advertisements, premium gaming subscriptions, or exclusive partnerships with game developers.
4.
Opportunities from Competitor Limitations
Current solutions like BlueStacks and Nox Player are seen as resource-intensive and difficult to configure, with users frequently complaining about slow performance on lower-end PCs. This insight shaped our focus on performance optimization as a key feature for the PRIME OS Game Center.
User insights
For quantitative data collection, We surveyed young individuals through gaming community groups on Discord and Facebook, which primarily included members aged between 13 to 26.
What type of control do you prefer for playing Android games on your desktop?
15%
34%
46%
5%
Keyboard and mouse
Gamepad
Touchscreen (if device supports)
No preference
How likely are you to switch to a native game center if it provides better performance and usability than emulators?
21%
29%
38%
8%
4%
Extremely likely
Very likely
Neutral
Not likely
Not likely at all
30%
49%
Poor performance (lag/low frame rate)
Limited or poor control customization
Complicated setup process
User flow
The main point of the flow is to ensure that the functionality is always visible to the user, but not in an obstructive way but in conventional manner.
Unleashing the scientist and artist persona! 👨🔬
To pinpoint the exact focal point of the process we started conceptualizing and conducted several stakeholder interaction sessions. As a result, we identified additional attributes and functionalities to include, such as required screen resolution, ad section measurements, a chat window, and the online connect feature."
Giving essence of life to our concepts 🔬
After several interactions we managed to align our requirements and design concepts and build the wireframes.
Game center goes live! 🫡
And Here comes the Game center v1.0 🎮
What were the results?
After the launch of Game Center, we anticipated a significant surge in user engagement and retention rate due to our enhanced game recommendations and seamless experience (atleast that's what we thought😅). While we expected some skepticism in adoption rate due to barrier of installing new operating system on PC's to run game center, we were counting on increase in time spent rate. However, to our surprise the reality was quite different.
74%
Users loved the gaming theme based UI and subtle ad positioning space.
55%
Users found system stats such as battery, ram usage and memory usage insightful.
80%
Users appreciated the chat and community feature.
30%
Users find navigation bit confusing
80%
Users expected game Wishlist feature
67%
Users find game stat graph complex and of less use due to lack of in-depth contextual data.
42%
Heavy game users finds it necessary to have cross device synchronization i.e. they require a mobile version.
Remodeling game center for our users 🛠️
After analyzing user feedback, we clarified our goals and expanded the scope, added new features to improve user interaction and resolved UX issues from the previous version.
